Magnified glass with chart and graph


A guide to emerging trends shaping the employee benefits landscape.


No matter how you slice it, businesses across all industries are facing a convergence of challenging dynamics. Employee benefits and talent management are increasingly complex as a result of changes in employee expectations, an increased emphasis on well-being, and the differing needs of a multigenerational workforce. Inflation and rising healthcare costs create additional pressures for both employers and employees.

Benefits still matter—a great deal, in fact. That’s why employers need to move beyond one-size-fits-all benefits, which fall short in addressing the most critical gaps between what employers are offering and what employees want. Investing in the right benefits can drive better outcomes—for employees and business.

Here are the top 5 key trends to watch and the impact they can have on benefits.

Retention and Loyalty Icon


Affordability Icon


Flexibility and Customization

Flexibility and Customization

Employee Mental Health and Well-Being

Mental Health and Well-Being

Family-Friendly Benefits

Family-Friendly Benefits

Retention and Loyalty Icon

Trend #1

Strengthen Retention and Build Loyalty

Attracting and holding onto the right talent is harder than ever before. Employees are rethinking their relationship to work and its place in their lives. In addition, employee satisfaction and loyalty rates have rapidly declined, and millions of employees are actively testing the job market.

These changing employee expectations and attitudes toward work are reshaping the dynamic between employee and employer—truly jeopardizing retention and tossing loyalty out the window.

Impact on Benefits

Enhancing employee benefits with the right solutions can help employers attract and retain talent. In addition, innovative benefits provide lasting value that can help build relationships and boost loyalty.

The right benefits help employers:

  • Enhance compensation tax-efficiently*
  • Provide targeted benefit enhancements for specific segments of employee population
  • Make employees feel rewarded with more value than a one-time bonus* (which is soon forgotten about)

*This is not local, state or federal tax advice as each person and each company is unique. It is recommended that you seek the independent counsel of a professional tax adviser.

By The Numbers


driver of


employers plan
to enhance
benefit offerings in 2023 to attract
and retain talent

MERCER, 2023


Increase in retention after enrolling in ArmadaCare’s supplemental health insurance plan compared to the national average

ArmadaCare Enrollment Data
Strengthen Retention Magnet Icon
Affordability Icon

Trend #2

Addressing Affordability

Rising healthcare costs have increased employees’ out-of-pocket costs, contributing to financial strain. Paired with high inflation, this has employees feeling the pinch. Many employers are focusing on improving healthcare affordability—for their own budgets as well as for employees—but doing so requires striking a delicate balance.

Impact on Benefits

As healthcare costs have risen, employers have shifted more costs to employees in higher premiums and higher deductibles. Many employees struggle to pay even for everyday and routine medical expenses, leading to delays in care. This cost-shifting has created unintended consequences that can end up costing employers more in the end.

The right benefits can help employers:

  • Supplement primary plans with valuable complementary insured coverage*, helping to close coverage voids and reduce financial strain.
  • Improve affordability for everyday medical, Rx, dental and vision expenses— even some expenses not covered by the primary plan.
  • Address common problems with health savings accounts (HSAs), including timing issues or insufficient funds.

*This is not local, state or federal tax advice as each person and each company is unique. It is recommended that you seek the independent counsel of a professional tax adviser.

By The Numbers


of U.S. adults
have difficulty
healthcare costs

KFF, 2022


delay routine
medical care
or filling

KFF, 2022


of employees would not
be able to immediately
afford a surprise
medical bill of $500

KFF, 2022
Addressing Affordability Icon
Flexibility and Customization

Trend #3

Flexibility and Customization

One size doesn’t fit all when it comes to today’s workforce— which now includes five generations of workers. The reality is that employees have different benefit requirements at different stages in their lives, and it is difficult and cost-prohibitive to meet them all with a single primary care plan. Employers no longer manage a single heterogeneous workforce, and their benefit plans need to adjust to this new reality.

Impact on Benefits

It is essential for employers to better understand what really matters to different segments of their employee population.

The right supplemental health insurance plans give employers the flexibility to tailor benefits to meet specific needs—as well as the individual expectations of their workforce. This in turn can help employees feel more valued and understood.

Adding supplemental health benefits can help employers:

  • Balance coverage and cost
  • Provide age-and-stage health benefits relevant to different generational needs
  • Enhance satisfaction with benefits: a leading driver of job switching considerations

By The Numbers


of employees said that
the ability to customize
their benefits packages
is a “must-have”



higher satisfaction with
current job among
holistically healthy,
supported employees

Supporting Mental Health Icon
Flexibility and Customization Icon

Trend #4

Supporting Mental Health & Well-Being

Supporting employee well-being continues to be a high priority. Employers are expected to recognize and meet the needs of the whole employee and to adjust benefits and wellness programs accordingly. This is a fundamental shift from the traditionally more transactional approach.

Impact on Benefits

Supporting holistic employee well-being is a win-win, as it’s both the right thing to do and good for business. Happier, healthier employees are more productive—and also more likely to stay.

Whole employee benefits provide:
  • Support for employees experiencing workplace stress (even healthy employees)
  • Enhanced access to care with coverage and support for behavioral health, counseling, coaching, and more— including virtual care and telemedicine
  • More valuable insured coverage to support preventive care as well as routine and everyday medical needs
  • Ongoing reminder of employer appreciation

WellPak® by ArmadaCare offers employers an all-in one health insurance solution to boost employee mental health and well-being with coverage and access for coaching, counseling and more. A fully insured indemnity plan at its core, WellPak is the perfect combination of coverage and support that makes accessing and affording behavioral health treatments easier for employees.

By The Numbers


of employees report that workplace stress affects relationships with friends, family and coworkers

MHA, 2022


of employees claim
mental health as a reason
for leaving their jobs

HRD, 2022


is the average number of times ArmadaCare members engage with their plan annually

ArmadaCare Enrollment Data
Family-Friendly & Reproductive Benefits Icon

Trend #5

Family-Friendly & Reproductive Benefits

In the pandemic era, family health and reproductive benefits have become a priority for employees. Many employers are focusing on ways to support reproductive healthcare or are even looking to expand family-friendly benefits.

Impact on Benefits

Enhancing or expanding family-friendly benefits demonstrates employers’ emotional and financial support for employees’ families or for the desire to create a family.

The right benefit solutions can help employers:

  • Provide access to fertility treatment coverage
  • Address affordability and reduce financial strain
  • Strengthen loyalty

By The Numbers


of employers rate
family-friendly benefits
as more important
during uncertainty

MAVEN, 2021


large employers will offer benefits including access to fertility treatment coverage, adoption and surrogacy benefits

MERCER, 2023
Family-Friendly & Reproductive Benefits Icon

Finding the Right Benefits Balance

We’re still in a period of flux, with new norms and emerging trends continuing to shape the workplace in 2023. Moving beyond the one-size fits-all approach to benefits can help employers stay on top of changing employee expectations and benefit needs.

Innovative Supplemental Insurance Benefits Designed to Deliver

To meet changing expectations, employers need a partner who can help them deliver benefit flexibility and support for the whole employee. Building on our market-leading Ultimate Health® executive insurance plan legacy, ArmadaCare has become a leading provider of innovative supplemental health insurance solutions that take you beyond the ordinary, to a place where benefits can be reimagined.

Finding the Right Benefits Balance Icon
About ArmadaCare

A leading insurance program manager, ArmadaCare delivers uncommon health insurance solutions designed to enhance ordinary health benefits. With the steadfast belief that health insurance should be better, ArmadaCare’s plans fill voids in coverage for routine and unexpected healthcare expenses, offer valuable health and productivity support services and invite usage with modern conveniences, education touchpoints and people-first service. The result gives our clients the edge they need to retain, recruit and reward talent at all levels.

Interested in learning more about ArmadaCare’s market-leading supplemental health insurance products?

Get in touch with one of our experts. You choose the time that’s best for you, and we’ll do the rest!