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4 Plays to Exceed Client Expectations

Your playbook for innovative benefit ideas

As a benefits advisor, you’re always looking for ways to anticipate what your clients will need next—and exceed their expectations. With a busy, always-on schedule, though, it can be hard to carve out the time for the outside-the-box thinking this requires.

Fortunately, we’ve done some of the work for you. We’ve compiled some of the most effective innovative benefits plays and showed you how you can use them to meet the evolving expectations of your clients. They’re powerful enough even for today’s toughest challenges.

Learn more about these four plays and how to put them to work for you.

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