Hunt Valley, Md., April 11, 2018 – ArmadaCare, a supplemental healthcare insurance company, recently appointed Rick Boothby to its newly created position, National Practice Leader of Executive Benefits Channel, to help address the growing demand for its supplemental expense reimbursed insured benefits especially in the financial services industries.

“ArmadaCare is experiencing tremendous growth, especially with our strategic executive health benefit solution, Ultimate Health,” says Ed Walker, CEO of ArmadaCare. “Traditionally, companies focused on adding supplemental life, disability and deferred compensation to their executive compensation packages, but now companies are realizing that executive health benefits are a crucial missing piece.”

With more than 30 years of experience in design, implementation, and integration of supplemental executive health plans, Boothby is well positioned to collaborate with executive benefit advisers and consultants to support their clients. He has spent the last decade implementing pre-funding for Credit Union Owned Life Insurance (CUOLI) and Bank Owned Life Insurance (BOLI).

“Both banks and credit unions are facing specific challenges in today’s tight talent market. They need the solutions that ArmadaCare is offering,” adds Boothby. “I’m excited to work together with executive benefit advisors and consultants to strategically facilitate the integration of an executive benefit plan that can accomplish two goals for their clients. The first of which is to recruit, retain, and reward key executives, and the second is to improve their overall bottom line.”

About ArmadaCare

A pioneer in the supplemental insurance industry, ArmadaCare creates and delivers specialty employee benefits, backed by premier insurance carrier partners.* Strategic benefit consultants recommend ArmadaCare’s innovative insured products to support their product differentiation and to help employers meet the health and benefit needs of various employee constituent groups. Specifically designed to fill gaps in primary coverage, ArmadaCare’s solutions provide tax-efficiency and the ability to offer targeted coverage to select employee classes as defined by the employer. In addition to offering reimbursement for various types of out-of-pocket medical expenses, ArmadaCare’s products include additional health support services and convenience features, all of which are delivered with ArmadaCare’s hallmark world-class service. Learn more at

*Transamerica Financial Life Insurance Company, Transamerica Premier Life Insurance Company and Sirius America Insurance Company