Is Your Executive Physical Program Delivering Real Value? A Modern Approach to Executive Health

If you’re already offering executive physicals, you’re clearly committed to protecting the health, focus, and long-term performance of your leadership team. And you are not alone. According to the Goldman Sachs Ayco Executive Benefit Trends report, executive physical exams are “increasingly seen as part of a modern executive benefits toolkit.”

In 2025 alone, over 65% of CEOs and senior executives, and over 30% of other executives, were offered executive physical exams. There’s good reason for that. These exams matter—a lot. They help catch issues early, mitigate health risks, and keep your top people operating at their best.

But how you deliver these exams can make just as big an impact as offering them in the first place.

The Hidden Limitations of Direct-Contract Executive Physical Programs

Right now, you may be using a direct-pay or direct-contract arrangement with one executive physical facility. It may have seemed simple at first—but over time, many employers discover that this model quietly limits flexibility, increases administrative burden, and ultimately reduces the value of the benefit.

When your program is tied to one or two facilities, executives don’t have meaningful choice. For leaders who travel constantly or have demanding schedules, this often results in:

• Needing to fly out of state just to complete an annual exam
• Long wait times or limited appointment availability
• Delayed, or skipped, preventive care because scheduling isn’t practical

Meanwhile, direct-contract models also shift all operational responsibility onto HR, including:

• Vetting facilities
• Managing appointments
• Reviewing charges and invoices
• Troubleshooting billing issues

It’s time-consuming and drains internal resources.

And perhaps the biggest gap: most direct-contract programs end at the exam. There is no built-in support for what comes next. No specialist navigation. No mental health resources. No guided follow-up. At a time when executives are more stretched than ever, this lack of continuity reduces the overall impact of the employer’s investment—and leaves leaders to figure things out alone.

KPI Health: A Modern, Flexible Executive Health Solution

KPI Health was designed to solve these challenges and modernize how employers deliver executive physicals and executive health support:

Instead of constraining your leaders to one facility, KPI Health offers:

• Nationwide access to a database of systematically vetted executive physical locations
• Flexibility to choose any facility based on where they live, work, or travel
• Independent navigation guidance to help each executive select the best fit

And the operational lift on your team disappears.

As a fully insured, ACA-excepted executive health solution, employer-paid premiums are generally tax-deductible, and benefits delivered through the plan are non-taxable to executives. KPI Health manages the navigation, and the follow-through—eliminating billing management entirely and turning what used to be a hands-on HR project into a turnkey program.

Executive Support That Extends Far Beyond the Exam

Executive health shouldn’t end when the physical is over. And with KPI Health, it doesn’t.

• TopDoc Connect® matches executives with top specialists for any follow-up care their exam recommends
• Connect & Thrive provides confidential mental health and well-being support
• Supplemental coverage includes wellness treatments, mental health services, and other expenses primary insurance typically doesn’t touch

This ensures your leaders get the help they need—when they need it —without having to navigate the system or manage next steps on their own.

A Smarter, Higher-Value Executive Health Program

Upgrading from a direct-contract arrangement to KPI Health gives your executives a modern program that meets them where they are—with flexibility, convenience, and meaningful support at every step.

For employers, it reduces administrative burden, strengthens benefit satisfaction, and reinforces your commitment to long-term leadership well-being.

It’s not just a better executive physical experience.
It’s a smarter, more scalable way to support the people who drive your business forward.

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Note: Executive Physicals are elective, pre-packaged exams performed in addition to the annual physical covered by primary plans.

KPI Health is underwritten by SiriusPoint America Insurance Company.