Hunt Valley, MD—November 2, 2016—ArmadaGlobal’s Marketing Team has received a Platinum MarCom Award in the Benefits category for their Healthy ‘Ed’ition project: an interactive and animated website that follows the company’s President, Ed Walker, as he trains for the Baltimore Marathon and utilizes the company’s market-leading healthcare reimbursement plan, Ultimate Health, along the way. The Association of Marketing and Communication Professionals (AMCP) announced the winners on November 1.
“Ultimate Health isn’t your average healthcare product, and ArmadaGlobal isn’t your average healthcare company, and we wanted to create a way to demonstrate that,” said Charlotta Winslow-Jenkins, ArmadaGlobal’s Chief Marketing Officer. “This project gave us a chance to show, rather than just tell, what Ultimate Health can do to support busy leaders and help them stay healthy and productive.”
The website takes the visitor through different scenes, such as an executive physical or marathon training, with clickable pop-ups and pictures. The site is also integrated with the company blog, where you can read an account of each scene from the President himself. The Healthy ‘Ed’ition journey incorporates Walker’s daily routine, his family life and the company’s own wellness initiative, among other scenes.
“We wanted to show a day in the life of a typical executive and how Ultimate Health can help simplify the art of staying healthy with such a hectic schedule,” Walker shared. “I’m proud to have been a part of this story told through such a dynamic medium. We have a commitment to innovating healthcare and cutting-edge marketing comes along with that.”
An insurance services and healthcare technology business, ArmadaGlobal creates specialty health and benefit products, delivered with its hallmark world-class service excellence. Ultimate Health is our market-leading, insured healthcare reimbursement plan that covers the growing out-of-pocket healthcare expenses increasingly burdening families today. Our marquee health advisory product, TopDoc Connect uses a proprietary physician- patient matching platform to objectively guide members to the specialty care they need, when they need it, to speed them on their journey to better health. Learn more at www.ArmadaGlobal.com.
About the Award
MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. The competition has grown to perhaps the largest of its kind in the world. Judges are industry professionals who look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry. Entries come from throughout the United States, Canada and numerous other countries.